Where have you been seeing Red Diamond® lately? Chances are, if you're out and about, you may come across Red Diamond in a variety of places. See what Red Diamond has been up to recently and check back often to find out our latest news stories.

Red Diamond SweetRide

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Red Diamond "SWEET RIDE" Schedule

Red Diamond is proud to share our coffees and teas with the community. You’ll often find us out and about, serving up our latest products and mingling with our fans and soon-to-be-fans. Get a taste today. Look for the Sweet Ride – Coming soon:

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The Red Diamond® Tea Express Is Ready To Rollout!

With approximately 550 animals from 195 different species, it is no wonder why the Birmingham Zoo claims the top spot in Alabama attractions. Pairing up with its sister train, “Coffee Express”, The new train, “Tea Express”, will bring incredible technological and educational advances to the Birmingham Zoo’s offerings for guests of all ages. The Red Diamond Express is the ideal way for visitors to see the sights and sounds of one Alabama’s most popular attractions.

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Soccer player

Red Diamond® Coffee and Tea donates time, effort and products to Great Grocery Giveback.

Since its origins in 1906, Red Diamond® Coffee and Tea has been a family-owned business with a strong and enduring commitment to their hometown of Birmingham, Alabama. The dedication to community is evident in Red Diamond’s recent involvement with The Great Grocery Giveback. The Great Grocery Giveback is a program established to provide a full week’s worth of groceries every week to those who have been laid off or furloughed as a result of COVID-19.

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Soccer player

So what exactly is RED DIAMOND® up to nowadays?

Birmingham is getting a big kick out of soccer these days. The city consistently ranked in the top-five nationally in television viewership during the month-long World Cup. And Red Diamond is sponsoring the team to greatness.

Community involvement listing

Our dedication and commitment as a company extends from the fields where our products begin and the people who harvest them to the communities where our customers and employees live. We are fully involved because, after all, where would we be without them? Education, arts and civic support are the framework of our communities, so we invest, we support, and we grow, together.

Alabama Symphony Orchestra Alabama Symphony Orchestra
ALS Association Alabama Chapter ALS Association Alabama Chapter
Arthritis Foundation Arthritis Foundation
Auburn University Auburn University
Birmingham Ballet Birmingham Ballet
Birmingham Museum of Art Birmingham Museum of Art
Birmingham United Soccer Association Birmingham United Soccer Association
Birmingham Zoo Birmingham Zoo
Boy Scouts of America Greater Alabama Council Boy Scouts of America Greater Alabama Council
National Coffee Association USA National Coffee Association USA
Parkinson Association of Alabama Parkinson Association of Alabama
Southern Coffee Association Southern Coffee Association
Tea Association of the USA Tea Association of the USA, Inc.
United way of Central Alabama United Way of Central Alabama, Inc.
University of Alabama University of Alabama
Preschool Partners Preschool Partners
Community Foundation of St. Clair Community Foundation of St. Clair