Where have you been seeing Red Diamond® lately? Chances are, if you're out and about, you may come across Red Diamond in a variety of places. See what Red Diamond has been up to recently and check back often to find out our latest news stories.

Red Diamond SweetRide

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Red Diamond "SWEET RIDE" Schedule

Red Diamond is proud to share our coffees and teas with the community. You’ll often find us out and about, serving up our latest products and mingling with our fans and soon-to-be-fans. Get a taste today. Look for the Sweet Ride – Coming soon:

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Red Diamond® Introduces Sweet Tea & Lemonade

Red Diamond® Coffee & Tea is expanding its ready-to-serve iced tea line with the launch of their new Sweet Tea & Lemonade. Made with just tea, water, sugar and real lemon juice, the new product follows Red Diamond’s unwavering commitment to quality and freshness. Sweet Tea & Lemonade is a ready-to-serve, gallon-sized iced tea that is now available at select Kroger grocery stores in Texas and Louisiana as well as Dillons food stores in Kansas, Nebraska and Missouri. Additional markets and retail availability will be added in the future.

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Red Diamond® CEO Elected to Lead the Tea Association of the United States

Red Diamond® President & CEO Bill Bowron has been elected as Chairman of the Tea Association of the United States. Formed in 1899, the Tea Association acts as the official voice of the tea industry. Their primary activities include providing the tea industry with political representation, legal aid and educational resources. Bowron carries on a rich, 5-generation Red Diamond family legacy of leading the tea industry forward. His father — William A. Bowron Sr. — also previously served on the Tea Association as a board member.

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With approximately 550 animals from 195 different species, it is no wonder why the Birmingham Zoo claims the top spot in Alabama attraction. Pairing up with its sister train, “Coffee Express”, The new train, “Tea Express”, will bring incredible technological and educational advances to the Birmingham Zoo’s offerings for guests of all ages. The Red Diamond Express is the ideal way for visitors to see the sights and a sounds of one Alabama’s most popular attractions.

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Community involvement listing

Our dedication and commitment as a company extends from the fields where our products begin and the people who harvest them to the communities where our customers and employees live. We are fully involved because, after all, where would we be without them? Education, arts and civic support are the framework of our communities, so we invest, we support, and we grow, together.

Alabama Symphony Orchestra Alabama Symphony Orchestra
ALS Association Alabama Chapter ALS Association Alabama Chapter
Arthritis Foundation Arthritis Foundation
Auburn University Auburn University
Birmingham Ballet Birmingham Ballet
Birmingham Museum of Art Birmingham Museum of Art
Birmingham United Soccer Association Birmingham United Soccer Association
Birmingham Zoo Birmingham Zoo
Boy Scouts of America Greater Alabama Council Boy Scouts of America Greater Alabama Council
National Coffee Association USA National Coffee Association USA
Parkinson Association of Alabama Parkinson Association of Alabama
Southern Coffee Association Southern Coffee Association
Tea Association of the USA Tea Association of the USA, Inc.
United way of Central Alabama United Way of Central Alabama, Inc.
University of Alabama University of Alabama
Preschool Partners Preschool Partners
Community Foundation of St. Clair Community Foundation of St. Clair