OUR DIFFERENCE

Made by perfectionists for perfectionists. (Even perfectionists think we’re finicky.)

Tea

  • GLOBALLY SOURCED LEAVES
  • LACK OF STEM
  • 100% REAL TEA
  • NATURAL ANTIOXIDANTS

Coffee

  • HANDPICKED BEANS
  • NEW CROP ONLY
  • HIGH ALTITUDE GROWN
  • SMALL BATCH ROASTED

OUR HISTORY

(or "how we got to be so picky")

1800s
Birmingham late 1800s. A lineage of type a perfectionists begins.
1900s
Meet Fitz. Generation One. Founder. Brewer. Master Doer.
1910s
Perfecting Red Diamond Coffee keeps Fitz up all hours. (Granted, he is sampling most of it.)
1920s
Our perfect coffee meets its match.
1950s
The next generation of perfectionists is born.
1960s
Some kid named Henson helps make our ads. Pre-Kermit perfection.

Jim Henson® is a registered trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s use of any third-party trademarks.

1980s
The perfect tea keeps getting better… (first in U.S. with completely sealed tea bags and decaffeinated tea.)
1990s
And better… (our fresh-brewed ready-to-drink tea woos the world.)
2000s
We go full Scolari machinery. (Scolari means "nailed it*") *Italian translation not confirmed
2017
Launch our new marketing campaign perfect's not easy. and if anyone should know...
2018
The Red Diamond sweet ride gets its start sampling coffee and tea.
2021
We celebrate 114 years of obsessiveness. (Then get immediately back to work.)