Perfect is Part of Our DNA

The Journey to the Perfect Sip

In 1906, William Fitz Donovan founded a provision company in Birmingham, Alabama, selling meat, eggs and other products to the young steel town. Soon after he began roasting coffee, which he named after, the finest gem in existence: The Red Diamond. Today, we are proud to be a five-generation, family-owned business providing unparalleled quality and innovation in every product we provide. Our obsession with evolving to meet the demands of today’s coffee and tea drinkers make sure you’ll always have access to the Perfect Sip.

William Donovan

  • 1906

    William “Fitz” Donovan founds
    Donovan Provision Company on
    Morris Ave. in Birmingham, Alabama

  • 1908

    Donovan begins roasting
    coffee – which he names after
    the highest gem in existence:
    The Red Diamond

  • 1910s

    Red Diamond establishes itself
    as one of the premier makers
    and providers of quality coffee

  • 1920s

    The torch passes, and
    William St. Clair Donovan creates
    the premium tea blend that remains
    the basis for Red Diamond tea today.

  • 1940s

    Red Diamond along with nine other
    roasters, form Tenco and become
    the largest supplier of instant
    coffee in the world.

  • 1960s

    A pre-Muppet Jim Henson and Red Diamond team up
    to create advertising

  • 1980

    Red Diamond becomes the
    first in U.S. to perfect
    decaffeinated tea and
    completely sealed bags

  • 1990s

    William A. Bowron, Jr. joins the
    company and begins bottling the
    perfect blend of tea in a fresh
    brewed ready-to-drink package

  • 2000s

    Red Diamond becomes the number
    one provider of premium fresh
    brewed tea on the planet

  • 2008

    Red Diamond raises the stakes for the perfect coffee with the introduction of Scolari roasters

  • 2018

    The Red Diamond “Sweet Ride”
    gets its start sampling
    coffee and tea

  • 2023

    Red Diamond celebrates 117 years
    of providing perfection in
    every product provided

*Jim Henson is a registered® trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of
Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s
use of any third-party trademarks*


TEA

Picking Tea Leaves
  • GLOBALLY SOURCED
  • LACK OF STEM
  • NO PRESERVATIVES
  • NATURAL ANTIOXIDANTS

COFFEE

Coffee Beans
  • HANDPICKED
  • NEW CROP ONLY
  • HIGH-ALTITUDE GROWN
  • BATCH ROASTED

A HISTORY OF PERFECTION

  • 1906

    William “Fitz” Donovan founds Donovan Provision Company on Morris Ave. in Birmingham, Alabama

    William Donovan

  • 1908

    Donovan begins roasting coffee - which he names after the highest gem in existence: The Red Diamond

    Street Scene from early 20th century

  • 1910s

    Red Diamond establishes itself as one of the premier makers and providers of quality coffee

    Red Diamond Coffee Factory

  • 1920s

    The torch passes, and William St. Clair Donovan creates the premium tea blend that remains the basis for Red Diamond tea today

    Tea in tin can

  • 1940s

    Red Diamond along with nine other roasters, form Tenco and become the largest supplier of instant coffee in the world

    Instant Coffee

  • 1960s

    A pre-Muppet Jim Henson and Red Diamond team up to create advertising *

    Early Muppets and Red Diamond

  • 1980

    Red Diamond becomes the first in U.S. to perfect decaffeinated tea and completely sealed bags

    Original Red Diamond Containers

  • 1990s

    William A. Bowron, Jr. joins the company and begins bottling the perfect blend of tea in a fresh brewed ready-to-drink package

    Red Diamond Retail Products

  • 2000s

    Red Diamond becomes the number one provider of premium fresh brewed tea on the planet

    Tea Fields

  • 2008

    Red Diamond raises the stakes for the perfect coffee with the introduction of Scolari roasters

    Scolari Roasters

  • 2018

    The Red Diamond “Sweet Ride” gets its start sampling coffee and tea

    SweetRide Truck

  • 2023

    Red Diamond celebrates 117 years of providing perfection in every product provided

    Red Diamond Corporate Office in Moody, AL

*Jim Henson is a registered® trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s use of any third-party trademarks*